Introduction

Visual Marketing for Creatives is a 12-week course of live online classes, taught by CREAT-Ed tutor Elle Halley and featuring special guest speakers Malcolm Garrett MBE, Sister Bliss (Faithless) and Samuel Perry-Falvey (Ren, Island Records, Warner Music, Central St Martins, Boomtown) that provides the necessary latest skills, techniques and first-hand industry insight into visual marketing for creatives.

What you'll learn

• Introduction to Visual Marketing
• Visual Marketing Foundations
• Brand Development Theory
• Brand Development Practice
• Techniques for Developing Ideas
• Visual Storytelling
• Shoot Production
• Merchandising
• Building a Creative Marketing Campaign
• Social Media and Engagement
• Portfolio Development
• Portfolio Feedback and Career Guidance

Visual Marketing for Creatives will consist of:

• 11 x 2hr live online classes
• 1 x 2hr online portfolio showcase day
• Guest lectures with Malcolm Garrett MBE, Sister Bliss (Faithless) and Samuel Perry-Falvey (Ren)
• All classes recorded for student use
• CREAT-ED Graduate Certificate of Attendance

Special Guests:

Malcolm Garrett MBE
Malcolm Leslie Garrett MBE RDI FRSA (born 1956) is a British graphic designer, and Creative Director of Images&Co, a communications design consultancy based in London, UK. He is Ambassador for Manchester School of Art and co-founder of the annual Design Manchester festival, which has run since 2013. He came to prominence in the late 70s and early 80s through his work for music artists such as Buzzcocks, Magazine, Duran Duran, Simple Minds, Heaven 17 and Peter Gabriel. 

Sister Bliss
Ayalah Deborah Bentovim, better known by her stage name Sister Bliss. She is known for her work with Rollo Armstrong as one half of the production duo Rollo & Sister Bliss, and particularly as part of Faithless. Faithless boast a 28 -year internationally successful career encompassing seventeen top 40 singles, 6 top ten singles, 8 Top 10 albums (three at number one), a Mercury Prize nomination and the four-times-platinum Forever Faithless – The Greatest Hits, the latter contributing to career-total album sales in excess of 15 million.

Samuel Perry-Falvey
Samuel Perry-Falvey is a highly regarded Director of Photography with a distinguished international career. With a keen eye for visual storytelling, he has garnered critical acclaim for his work, exemplified by a music video nomination at the prestigious 'Energa Camerimage International Film Festival’ for 'Ren - Hi Ren’ and a Best Cinematography win at the Cornwall Film Festival for his work on the short film ‘Bugbear'. Bringing over a decade of freelance experience in both narrative and commercial video production, Sam has consistently delivered outstanding results. His portfolio spans a diverse range of projects, including music videos for renowned artists such as Ren, Sam Tompkins, and Dub Princess. Additionally, Sam has contributed his cinematographic expertise to award-winning short films and collaborated with esteemed clients such as Island Records, Mind, BUPA, Columbia Records, Warner Music Group, The Metropolitan Police, and The Co-operative Foundation.

Testimonials

"Elle's images are uniquely captivating and thought-provoking. Her approach to visual story-telling is powerfully compelling and spot on for artists and musicians.” Miguel Kertsman, Composer, Producer, Recording Artist; Director MA Programs in Music Management and Media Music at Krems University Danube

"Elle is a unique and creative individual. Her alt-world view of culture and sensuality is both provocative and sensitive. Her photography manages to capture both the spontaneity and the depth of human frailty. She is an incisive and sympathetic voyeur who is both fearless and commanding in her desire to portray her chosen themes and fascinations." Dr Gary Pritchard, Dean of Media, Ravensbourne University